Hyundai Genesis Prada, made on the basis of the Genesis sedan in 2012 was presented yesterday at a press conference in downtown Seoul. Novelty. Established manufacturer of cars and the company Prada, different design features.
Recall that Hyundai and Prada for more than 2 years were engaged in the improvement of the model after the presentation of a special issue of the Seoul Motor Show 2009.
A joint project of Genesis Prada was the result of the desire of the two companies create an exclusive version of Genesis, designed for demanding clients. In particular, the new car was developed under a new marketing concept Hyundai «New Thinking - New Opportunities", which means providing customers with benefits that exceed their expectations. It also matches the image of the brand Prada, which likewise combine tradition and innovation.
Genesis Prada is based on Genesis models 2012, which was released in February this year. Car which has received a prestigious award for the Automobile 2009 in North America, completed the engine Hyundai Tau V8 (430 hp..), Which for three consecutive years, beginning in 2009, is a list of 10 best engines according to the magazine Ward. Also the car comes with an eight-speed automatic transmission.
Genesis Prada comes in three special colors: Black Nero, Blue Baltico and Brown Moro, which are applied using a three-layer coating technology with the stereoscopic effect of the golden pearl. Grille emblem and door handles are the same color of dark chrome, recalling the unique buckle Prada bags coated with palladium. Among other innovations proposed by Prada, 19-inch alloy wheels and tapered external antenna.
Inside, an updated dashboard and interior are now made using leather handmade saffiano - branded premium leather Prada.
Genesis Prada will be available for individual orders, and the icon for the limited edition Genesis Prada logo and GP500 further emphasize the exclusivity of this car. Hyundai, along with Prada will hold special marketing events for VIP-clients to ensure their maximum comfort.
Hyundai plans to produce only 1200 cars in Korea, and then export a limited number of markets in the Middle East and Asia, including China. |
